1xBet is a global online betting platform that was founded in 2007 as a land-based bookmaker. It has its origins in Eastern Europe and is operated by Caecus N.V. In 2011, 1xBet expanded its services online, allowing users from different countries to access its sportsbook and casino games. The company holds a Curacao license and also has local licenses in several countries, including Nigeria, Kenya, Mexico, Russia, and Ireland.

1xBet offers a wide range of betting options across multiple sports and events. It provides access to over 60,000 monthly events in sports like football, basketball, tennis, and cricket. The platform is powered by BetB2B, which ensures a smooth and user-friendly experience. Users can place live bets, enjoy high odds, and explore unique betting markets such as Asian handicaps and player specials.

The company has gained popularity through strategic partnerships with major sports teams and leagues. It has collaborated with top football clubs like FC Barcelona, Chelsea, and Liverpool. Additionally, 1xBet has partnered with international leagues such as Serie A, La Liga, and the Brazilian Premier League. The brand has also been involved in MMA, volleyball, and basketball sponsorships.

1xBet supports players in over 100 countries, including copyright, India, and Norway. The platform offers multiple payment methods, including credit cards, e-wallets, cryptocurrencies, and local banking options. With a mobile-friendly website and dedicated apps for Android and iOS, 1xBet ensures that users can place bets anytime, anywhere. Its commitment to offering high-quality odds, various betting features, and strong security measures makes it a preferred choice for many bettors worldwide.